HCA 620 Business Plan Executive Summary

HCA 620 Business Plan Executive Summary

HCA 620 Business Plan Executive Summary

Having identified the ever-growing demand for surgical services within the Palmer region of Alaska, Valley Hospital spotted an opportunity to establish an outpatient ambulatory surgical centre, to be operated under the name Susitna Ambulatory Surgery Center. The facility, once complete, will benefit the community not only by reducing patient hospital expenditures through such improved outcomes as reduced rates of nosocomial infections, but also by delivering a 26% reduction in customer waiting time. The facility will benefit from the currently existing team of seasoned professionals, comprised of 20 surgeons of different specialties and four orthopaedic surgeons. As such, the facility will not incur any retraining costs during personnel deployment, a further boost to Valley Hospital’s goal of enhanced efficiency.

The Susitna Ambulatory Surgery Center will be located within the Matanuska-Susitna Borough region, a fast-growing neighbourhood of the US occupied by 27 communities. Th facility will therefore offer services to individuals residing in three incorporated town, namely Wasilla, Houston, and Palmer, and a further 25 unincorporated regions. Furthermore, since the facility is intended to be a leader in this niche, it is believed that will be able to tap into the larger US service market valued at 2.72 trillion US dollars as of 2018. Its sustainability will also be boosted by the increasing patient preference for outpatient care due to the associated cost-effectiveness. Complementing this with increased government investment in ambulatory healthcare services and the facility has its future mapped out.

Valley Hospital has established itself in the healthcare industry as the epitome of quality health service delivery, covering inpatient and outpatient services. Establishing the Susitna Ambulatory Surgery Center is conceived to enhance the hospital’s reach in terms of the quality service delivery. To achieve this, the facility will rely on client satisfaction feedback, which will be obtained via electronic mail, physician referrals as well as the production and circulation of flyers to clients and patients. This marketing strategy promises to not only enhance community engagement for client flow, but will also foster exquisite interactions between the facility and other stakeholders, in particular, other government agencies.

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The facility, however, will not be 100% proof of competition. Given its location within the Matanuska-Susitna

HCA 620 Business Plan Executive Summary
HCA 620 Business Plan Executive Summary

Borough, an area covering approximately 25,258 mi² and currently being served by the Providence Hospital, Susitna Ambulatory Surgery Center will need to appeal to a customer base already accustomed to travelling all the way to Providence Hospital. In this regard, ease of accessibility will be one of Susitna’s greatest competitive advantage. By significantly reducing travel time to a hospital facility and guaranteeing reduced patient waiting time, the facility is likely to weather this fierce competition gracefully.

The facility also identifies that weathering the competition is but half the task. It will need effective strategies to maximize revenues. To achieve this, the Susitna Ambulatory Surgery Center has drawn up a plan that will see it focus on higher reimbursement procedures. Once it is operations, the facility will be able to carry out approximately 5170 procedures within the first year of operation, translating to about $22,362,219. With sustained marketing and quality service delivery, this the number of procedures is expected to grow by 16.71%, 17.55%, 18.69% and 19.76% annually from year 2 through to year 5. It is expected that revenue growth will also take a similar pattern, thus ensuring the facility’s near- and long-term profitability and sustainability.